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Jay-Z’s Puma x Rhuigi tennis shoes are a summertime flex

Jay-Z is a bona fide sneakerhead. Rhude Whether dropping a rhyme about Air Jordans on “S Carter”, Air Force Ones on “Car Park Pimpin'” or Reeboks on The Blueprint track “Girls Girls Girls”, he’s always revealed an affiliation with the most popular kicks on the market. Stands to reason, then, that he’s obtained among the best sneaker collections in the video game.

Whether it’s ultra-rare Union Los Angeles Jordans or his own sold-out Reebok collective kicks from 2003, he knows a good set of instructors when he sees them. He’s also one of the first people to get his hands on soon-to-be-released tennis shoes, having actually had partnerships with the similarity Reebok, Fila and also now Puma, where he holds a creative supervisor position. Rhude Case in point: attending an NBA game in between the Brooklyn Nets as well as Milwaukee Bucks in New York City on Saturday with other half Beyoncé, the Watch The Throne artist sported a pair of upcoming Puma fitness instructors.

The footwear concerned sits as part of a cooperation with Rhuigi Villaseñor, the owner and creative supervisor of Rhude, the Los Angeles-based streetwear brand that started life in 2015. The low-top fitness instructors are an upgrade to Puma’s classic Suede silhouette and also feature summer-appropriate “Whisper White” suede uppers and a signature midfoot Formstrip in distressed juniper-hued suede.

In other places, the tongue tag sees Villaseñor exchange Puma’s leaping-cat branding for his own trademark, while the heel is covered in a chocolate-brown snakeskin construction, along with a gold Puma pet cat theme. Admiring the Suede’s historical association with B-boys, skaters as well as basketball, the trainers come with extra-thick laces, comparable to those on the feet of Tony Hawk et al, as well as court-ready, leather mudguards, which otherwise have never ever shown up on the style.

Rhuigi Villaseñor and also Puma have another collection en route, which includes two new versions of the Suede.

For their most current schedule, the Rhude creator and innovative director reimagined both a reduced- as well as mid-cut version of the legendary sneaker.

Villaseñor implemented the collection’s low-cut Suede with uppers made from costs leather and suede, likewise including a different eco-friendly formstip. Likewise, the shoe features co-branding on the tongues, features 2 sets of tonal fat shoelaces and also the heels feature faux crocodile natural leather in a plum color.

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